Business Fundamentals: Principles of Marketing

Back to Basics course for Marketing

Understanding marketing and using the appropriate marketing strategy is vital for any business. Without applying the knowledge of business fundamentals and marketing, companies can often falter.

What you’ll learn

  • Introduction to Marketing fundamentals.
  • Creating and Capturing Customer Value and the Marketing Process.
  • Marketing Management and Orientations.
  • Understanding Strategic Planning and the Business Portfolio.
  • Customer Driven Marketing Strategy.
  • Understanding the Marketing Mix.
  • Understanding the Marketing Environment.

Course Content

  • Welcome to Principles of Marketing –> 1 lecture • 2min.
  • Marketing and Value Creation –> 1 lecture • 6min.
  • Marketing Management –> 1 lecture • 6min.
  • Understanding Strategic Planning and the Business Portfolio –> 1 lecture • 9min.
  • Marketing Strategy –> 3 lectures • 17min.
  • Understanding the Marketing Mix –> 1 lecture • 8min.
  • The Marketing Environment –> 3 lectures • 10min.
  • Bonus Lecture International Marketing –> 1 lecture • 5min.

Business Fundamentals: Principles of Marketing

Requirements

  • No.

Understanding marketing and using the appropriate marketing strategy is vital for any business. Without applying the knowledge of business fundamentals and marketing, companies can often falter.

If you are someone who never formally studied business fundamentals in marketing, then this course is for you. This course covers basic marketing terminologies and concepts one should know in order to pursue marketing in any business. Marketing is an important function of a business, which helps in communicating with the customers and providing them with value. At the end of this course you should be familiar with the basic terms of marketing, using different marketing strategies, understanding the marketing mix and marketing channels. This is a marketing business fundamentals course, so newcomers are welcome.