The Complete Introduction to Segment

Jumpstart Investigations into marketing campaigns, user behaviour and data analytics

Segment is the leading Customer Data Platform currently available, from Data Collection to data processing and consolidation to data analysis, Segment helps in the entire process.  Segment’s valuation and popularity is sky-rocketing, be ahead of the curve and a handle on it!

What you’ll learn

  • Understand what is a customer data platform.
  • Understand how Segment is used in Industry as an ETL tool.
  • What is the meaning and use case of an ETL tool.
  • Understand how to use an API, Post Request and the JSON format.
  • Make use of the Segment API to report data from a NodeJS application..
  • Connect cloud sources and destinations to Segment.
  • Connect Segment to a Data WareHouses(Google BigQuery for example).
  • Leverage Segment to Calculate Customer Lifetime Value.

Course Content

  • Introduction –> 5 lectures • 29min.
  • Segment Basics –> 12 lectures • 56min.
  • Advanced Use Cases –> 2 lectures • 21min.
  • Conclusion –> 1 lecture • 1min.

The Complete Introduction to Segment

Requirements

  • A desire to give your customers the best service..
  • A working Computer with either Windows/MacOS or Linux.
  • An Internet connection.
  • All technologies we will use will be free/have free trial versions.
  • Some Basic knowledge of unix/linux commands can be helpful, but not required.

Segment is the leading Customer Data Platform currently available, from Data Collection to data processing and consolidation to data analysis, Segment helps in the entire process.  Segment’s valuation and popularity is sky-rocketing, be ahead of the curve and a handle on it!

From marketing to DevOps, Segment is present everywhere.

This course seeks to explore the realm of possibilities a Customer Data Platform provides from Marketing to Engineering. Understand the architecture of Segment while you are it. Use Segment as an ETL, replicating some real life use cases in Industry. Make use of the Segment API to send over information from your application into Segment. Also set up cloud based Sources, Destinations and WareHouses.

We will use and learn Google BigQuery as our DataWareHouse.

Everything is well documented and separated, so you can find what you need. Assignments and Quizzes will make sure you stay on track and test your knowledge. The course will have a combination of theory and practical examples.

 

The Introduction

Everything in this course will be straight from the free trial version, so you you don’t need to buy anything. Understand where CDP platforms like Segment fit in the larger scheme of things. Learn what are some similar tools and what are the differences between Segment and some of its predecessors.

Segment Basics

Learn all the ingredients to be a skillful Segment user, from its architecture to its API, make use of it all. Learn about one of the key roles of segment, in ETLs. We will see Segment API being used from a NodeJs application, and investigate the JSON messages it makes use of.

Connect cloud based Sources (SendGrid), Destinations (Amplitude), and WareHouses (BigQuery).

Advanced Use Cases

See how Segment helps in calculating Customer LifeTime Value. Does Segment calculate it itself? No. What is CLV? We will explain.

Segment helps us filter customer data to calculate CLV and we show how.

Finally checkout A-B testing and how Segment can help.