Join us on a full exploration of Dynamics 365 Customer Insights – Journeys, guiding you from setup to mastery.
Welcome to the new Dynamics 365 Customer Insights – Journeys course, your gateway to unlocking the full potential of Microsoft’s powerful marketing and customer insights application (formerly known as Dynamics 365 Marketing).
What you’ll learn
- We will guide you through the essential components and show you how to set up and configure the application for optimal use.
- Learn how to effectively work with contacts, manage leads and create personalized emails.
- Discover how to work with precise target segments and triggers and learn to create segment-based and trigger-based multi-step customer journey campaigns.
- We will teach you how to analyze your campaign’s performance, create a lead scoring model, plan and manage events seamlessly within the application and more.
Course Content
- Introduction and overview –> 3 lectures • 15min.
- Setup and configuration –> 2 lectures • 10min.
- Customers and target audiences –> 2 lectures • 25min.
- Marketing channels and content –> 5 lectures • 19min.
- Customer journeys –> 1 lecture • 7min.
- Insights and analytics –> 1 lecture • 7min.
- Other components and features –> 3 lectures • 11min.
Requirements
Welcome to the new Dynamics 365 Customer Insights – Journeys course, your gateway to unlocking the full potential of Microsoft’s powerful marketing and customer insights application (formerly known as Dynamics 365 Marketing).
In a world where exceptional customer experiences are supreme, Microsoft has developed a solution that goes beyond the ordinary. Dynamics 365 Customer Insights Journeys and Data is designed to empower businesses like yours to understand and engage with customers in real-time. Picture a seamless and personalised connection with your customers across diverse communication channels.
That’s the promise of Dynamics 365 Customer Insights – Journeys and this course.
Alright, so what does this course have in store for you?
First up, you will gain a comprehensive overview of the application – from navigation to configuration and pricing. We will guide you through the essential components and show you how to set up and configure the application for optimal use, including domain, data and compliance setup.
Learn how to effectively work with contacts, manage leads and create personalized emails. Discover how to create precise target segments and triggers, and understand how segment-based and trigger-based multi-step journeys can revolutionize your engagement strategies. Learn powerful ai and automation tools, that will support you in all the steps.
We will teach you how to analyze your campaign’s performance, create a lead scoring model, plan and manage events seamlessly within the application and much more.
Start the course now
This course is going to be continuously updated, as new features emerge.
Whether you’re a consultant, IT project manager, a marketer, a developer, or a CEO, this course is tailored for you. We’ve designed it to cover the core aspects that matter most to your role.