Complete Social Media Marketing 2020 to 21

Advanced Social Media Marketing

Welcome to the social media marketing course designed to give you the best insights on how to achieve your social media marketing  goals. Here we walk through various steps starting at the very beginning with examining what social really is and how you can use social networks and social sites to your advantage and continuing by examining various strategies you can use for your marketing plan, including funnily enough, how to develop your marketing plan and ending with the important step that is monitoring and measuring your performance. Stick around and learn everything you need to learn about social media marketing including marketing in a pandemic world that we are currently living in.

What you’ll learn

  • What is social.
  • Surviving the digital revolution.
  • Social and digital trends.
  • Your professional network.
  • Real time social data.
  • The social pyramid.
  • Social networks and communities.
  • Developing your social assets.
  • The importance of listening.
  • Big data.
  • Big information.
  • Big insights.
  • Using social data.
  • Crisis management.
  • Social media analytics.
  • Building social relationships.
  • Engagement marketing strategy.
  • Nurture marketing strategy.
  • Effective media marketing.
  • Real time marketing.
  • Importance of a landing page.
  • Content strategy.
  • Advertising.
  • Social IMC.
  • Measuring your social programs.
  • Paid owned and earned media.
  • Social marketing toolkits.
  • Gamification.
  • Testing your strategies.
  • Key performance indicators.
  • The business of social.
  • Metrics.
  • Performance.
  • Management.
  • Managing social programs.
  • Identify social success.
  • Marketing in a pandemic world.
  • Performance funnels.
  • Measuring engagement.

Course Content

  • Introduction –> 1 lecture • 18min.
  • WHAT IS SOCIAL? –> 19 lectures • 1hr 23min.
  • The importance of listening –> 12 lectures • 1hr 3min.
  • Engagement & nurture marketing strategies –> 16 lectures • 1hr 39min.
  • Content, Advertising and Social IMC –> 14 lectures • 1hr 41min.
  • The Business of Social –> 12 lectures • 1hr 11min.

Complete Social Media Marketing 2020 to 21

Requirements

  • Social media marketing.

Welcome to the social media marketing course designed to give you the best insights on how to achieve your social media marketing  goals. Here we walk through various steps starting at the very beginning with examining what social really is and how you can use social networks and social sites to your advantage and continuing by examining various strategies you can use for your marketing plan, including funnily enough, how to develop your marketing plan and ending with the important step that is monitoring and measuring your performance. Stick around and learn everything you need to learn about social media marketing including marketing in a pandemic world that we are currently living in.

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