AI zero to hero : Chat GPT prompt engineering master’s guide

Learn Practical ChatGPT – AI tool, Gen AI, Dall-e, Prompt Engineering, Sessions, Stretegies, Prompt Template, Persona

“I will grow more than yesterday. And I will help those who strive to grow more than yesterday.”

What you’ll learn

  • Skills in prompt design that enhance response quality, answer length, and relevance to the question..
  • The ability to incorporate prompt engineering techniques, including instructions, context, sessions, parameters, etc., into questions..
  • Competence in utilizing AI for content creation, data analysis, marketing strategies, and other business-related tasks..
  • The capability to plan and execute practical business strategies using generative AI..

Course Content

  • Introduction –> 2 lectures • 5min.
  • The Beginning of a Completely New World –> 2 lectures • 6min.
  • ChatGPT Artificial Intelligence Service –> 4 lectures • 11min.
  • ChatGPT Prompt Engineering –> 1 lecture • 8min.
  • Language Model Prompt Strategy –> 9 lectures • 50min.
  • Practical Prompt Engineering Strategy –> 17 lectures • 1hr 19min.

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“I will grow more than yesterday. And I will help those who strive to grow more than yesterday.”


Delivered with Masocampus’s sincerity and hope,

With a cumulative teaching time of 100 million hours both online and offline since 2013!

This invaluable experience and time have always been the source of growth for both Maso Campus and its students.



The beginning of the Fourth Industrial Revolution, ChatGPT! Does it change the future?


It only took just one month for ChatGPT to change the world. Launched at the end of last year, about six months ago. IBM, the most representative IT computer company, announced plans to replace 8,000 employees with AI within five years. Such plans for workforce reduction and AI substitution are increasingly being announced, mainly by big tech companies. The world is already moving on to the next stage of the Fourth Industrial Revolution.


Why are many companies, even those with the best talent in the world, going through the process of AI replacement? The reason is that the performance of generative AI models like GPT is very high compared to humans. It can pass difficult exams such as the U.S. bar exam, medical licensing exams, etc., and has the skills equivalent to being in the top 10% in various Olympiads and SAT exams. While it is difficult for humans to specialize in even one field, models like ChatGPT can provide expert answers in almost all fields that can be learned through language and text.


Of course, if you have ever tried ChatGPT, you may not completely agree with the above content. The ChatGPT you have used may have given somewhat quirky answers in most questions, not a professional and reliable appearance.


However, since ChatGPT is ultimately a ‘tool,’ it requires proper usage, just like any other tool. The ability to handle generative AI tools like ChatGPT is called ‘prompt engineering,’ and this course has been created to introduce you to prompt engineering.


Through this course, you will learn how to apply the prompt engineering technique of generative AI like ChatGPT to effectively utilize it in your practical work. You will secure the ability to apply this knowledge to your actual work and elevate your skills, becoming a talent of the AI era.


Key Learning Points of the Master Guide


Prompt engineering is the art of designing questions effectively using natural language, such as Korean, to obtain the best possible responses from AI models like ChatGPT. This technique involves finding the best combinations for language input values, such as the most optimal words, to get the highest quality responses from the AI.


The course aims to understand the usage of AI, especially ChatGPT, and to learn the basic and practical strategies of prompt engineering. With various examples and practical exercises, you will directly experience the connection between theory and practice.


First, with the basic strategy, you’ll learn how to structure prompts depending on the type of problem. When you want to generate a story, you can design prompts by specifying the starting sentence or requesting information on a specific topic. By structuring prompts based on the basic strategy, you can meet general requirements effectively.


Second, the practical strategy covers how to apply generative AI to business scenarios. Through various examples and exercises, you’ll learn how to apply it in real situations. This can be utilized in various areas such as crafting advertising slogans, generating social media posts, and deriving content ideas. The practical strategy will teach you how to effectively use generative AI to solve business problems.


Through this course, you’ll understand how to apply prompt engineering techniques of generative AI like ChatGPT to your practical tasks. You’ll not only understand but also secure the ability to apply this knowledge to real-world problems. The goal is for students to grow into AI-era talents by applying these techniques to their work and enhancing their own value.


Course Features


ChatGPT, the flagship of language processing models, is a revolutionary tool that allows the creation of meaningful content and facilitates easy communication. However, like any tool, you need to understand the correct usage and how to harness its power.


STEP 1. Learn the Basics of Prompt Engineering


The text you provide to AI services like ChatGPT is called a “prompt,” and designing and constructing this prompt effectively allows you to receive much higher quality responses. In this course, you will learn the basics of prompt engineering, focusing on designing prompts effectively.


STEP 2. Formulate Prompt Formulas


Similar to a coffee machine designed to make specific types of coffee like espresso, Americano, or latte, you can create formulas that allow language models to output in the desired format when provided with information. This involves practicing cases where you apply formulas based on language model information.


STEP 3. Dive into Marketing from A to Z


ChatGPT understands and knows how to apply various marketing methodologies. You’ll practically apply this knowledge to scenarios like creating advertisements and solving real-world business problems.


STEP 4. Utilize as a Consultant


ChatGPT can even have a personality assigned as per your specifications. Regardless of the field, you can obtain a reliable advisor and assistant by specifying the tone, enthusiasm level, or talkativeness.


About the Instructor


Kim Jin


Current CEO of Maso Campus


MBA from Seoul National University


After working at Oracle and Naver, Kim Jin established and directed the China Naver development outsourcing center. After graduating from Seoul National University MBA, he moved to the global mobile company Obigo, where he introduced a performance management system based on data analysis and pioneered various business areas domestically and internationally. In 2010, after the acquisition of the game webzine Playforum, he introduced data analysis and digital marketing, achieving an average monthly active user (MAU) of 2.38 million and an average monthly page views (PV) of 17 million according to Korean Click standards. As a businessperson who has walked the path of a developer and a professional manager, he combines extensive experience and IT skills. Currently, he focuses on practical expert education to increase corporate ROI.

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