Business & Marketing Strategy for Real Estate Photographers

How to develop a business strategy and marketing plan for your real estate photography business.

Business & Marketing Strategy for Real Estate Photographers

What you’ll learn

  • How to identify your customer, perform market research and test your services..
  • How to price your products and services..
  • Digital and direct marketing strategies to grow your business..
  • How to conduct a simple competitive analysis..
  • Trends and seasonal factors in the business of real estate photography..
  • Developing your business structure & and financial plans..
  • Business opportunities (once established)..

Course Content

  • Introduction –> 1 lecture • 2min.
  • Market Overview –> 2 lectures • 8min.
  • Client Profile –> 1 lecture • 4min.
  • Market Research & Testing –> 2 lectures • 10min.
  • Service Development & Pricing Strategy –> 3 lectures • 9min.
  • Digital & Direct Marketing Strategies –> 2 lectures • 24min.
  • Business Structure and Finance –> 2 lectures • 29min.
  • Business Opportunities –> 1 lecture • 3min.
  • Conclusion of Course –> 1 lecture • 1min.

Business & Marketing Strategy for Real Estate Photographers


  • A computer, smartphone or tablet to access the course..

Business & Marketing Strategy for Real Estate Photographers

This course provides a blueprint for setting up and growing your real estate photography business through an effective business strategy and development of an effective marketing plan. The course has been divided into several modules to cover the most important aspects of the business.


Market Overview

  • Lectures one and two discuss how under and oversupply of properties in the real estate market influence the demand for real estate photography services. You will also learn how to define your market and understand how to establish your share of the market.

Client Profile

  • Lecture three covers, in detail, how to develop a strong understanding of your client profile and how their budget, values, and personal and company values affect their decision to use your services.

Market Research & Testing

  • Market research and testing are explained in lectures 4 and 5, where you will learn how to develop a market research survey, test your photography services, and perform a competitive analysis using the template provided.

Service Development & Pricing Strategy

  • Lectures 6 and 7 will explain how to develop your service offering and establish your pricing strategy using the resources collected in the previous lecture.
  • An overview of how to develop your portfolio is covered in lecture eight along with how to present your images to potential clients through a website for your business.

Digital & Direct Marketing Strategies

  • A comprehensive list of digital and direct marketing strategies are provided in lectures 9 and 10 to assist you in reaching out to potential clients for your business.

Business Structure & Finance

  • Lecture 11 provides an overview of how to set up your business structure, and in Lecture 12 you will be provided tips on funding your business, in addition to a brief overview of the financial components needed to complete the financial plan templates.

Business Opportunities

  • The final part of the course outlines potential opportunities to explore after your business is established, such as hiring staff and contractors, new product development, and business acquisitions.

Included Templates and Resources

The course includes several free templates to help with market research, financial planning, and marketing activities;

  • Market Survey
  • Competitor Analysis
  • Marketing Action Plan
  • Financial Plans

The course is delivered in slide-show format to make it easier for students to refer back to certain lectures in the future at different stages of their business growth. Please preview the course samples before enrolling in the course to see if the delivery style suits your desired method of learning.  The lectures are delivered at a slow, comfortable pace, however, feel free to speed up or slow-down the instructor’s voice to go at your own speed.

Please note this course focuses on the business and marketing aspects of a real estate photography business. If you wish to learn about real estate photography techniques and workflow practices, please refer to our first course in this series; The Real Estate Photography Masterclass.

Why Learn From Us?

The course producer; Steven Ungermann, is a professional real estate photographer and founder of multiple businesses in the fields of property marketing and proptech. Recent accolades include being listed in the Anthill 30 under 30 list and being named a finalist in the Broadcasting & Television 30u30 Awards and the Australian Small Business Champion Awards.

He started his real estate photography business in 2009 while studying at university and grew it into a 6-figure company servicing some of the world’s largest commercial and residential real estate franchises in addition to boutique agencies and property developers. In 2019 he founded Haus Photo Media, to provide photographers with educational resources such as this course, to help start and grow their own real estate photography business.